Articles From Whole Latte Love

August 2008 Volume LIX

Posted: 08/20/08
Whole Latte Love
Whole Latte Love presents: Coffee Buzz - September 2008, volume 59
In This Issue
1 Product Spotlight: Jura Capresso Impressa ENA5
2 Commercial: Starting Your Own Cafe
3 Colombian Coffee
4 Factoid: Wake Up and Smell the Coffee? It's In Your DNA
5 Buy, Sell, Trade: Illy is for Collectors
6 Autumn in the Air
Factoid: Smell Coffee?

Remember last year when researchers discovered that a single protein determines whether or not you crave caffeine? Well those same guys are at it again. Researchers at Seoul National University just released a report suggesting that laboratory rats react positively to the smell of coffee.

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Illy For Collectors

If you're a collector, then you know it's all about the hunt. Whether it's state quarters, Olympic pins or PEZ dispensers, half the fun of collecting something is tracking it down and taking it home. The quintessential collector might search for months, or even years in the most obscure places for the piece de resistance.

That being said, Illy collector cups have gained quite the following since their introduction in 1992, when Illy Caffe commissioned their first collectors cup set. The idea came about when Francesco Illy thought the combination of art and espresso would satisfy even the most discriminating collector. Since then, cups designed by Matteo Thun, Federico Fellini and Luca Trazzi have become true collectors pieces, fetching thousands of dollars on the open market.

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Entertaining This Autumn
With Labor Day here and a touch of autumn in the air, the days of sipping lemonade by the pool are dwindling, but with the cooler weather comes the double espressos and hot, frothy cappuccinos and lattes. And that's where we come in. Because we have everything you need to create all your favorite coffee drinks—starting with a variety of espresso machines.

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Product Spotlight: Jura Capresso Impressa ENA5

Jura Capresso Impressa ENA5Talk about making a few changes! That’s what my parents, the epitome of empty nesters, have been doing over the past few months. Out with the old and in with the new! That’s their motto – espresso machine included.

Not that there was anything wrong with their old super-automatic, it was fully programmable, brewed and steamed like a charm, but some things just need updating. So when I told them about the new Jura-Capresso Impressa ENA5 we’d just gotten in, they were eager to demo it and see if the bold new look and slim design would help complete the Ikea-esque condo they were building.

When I brought the new machine back home, they were excited to hear that it came in a variety of colors--black, white and red-- all with stainless-steel accents. More than that, they were excited to see that they’d no longer need to use the steam wand and frothing pitcher all the time, because the ENA5 comes with the Dual Frother Plus, and the frothXpress system, which automatically steams and froths milk directly into the cup. Finally, my Dad could make the cappuccinos for all of us!

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Commercial: Starting Your Own Cafe

brewing in a cafeSo you’re thinking of opening your own coffee shop--pairing your entrepreneurial spirit with your love for coffee. Let Whole Latte Love help you make your dream a reality… Whole Latte Love’s Commercial Division can take some of the fear out of the initial, crucial first steps – even point out a few things along the way that will help you open and operate a successful retail establishment.

Where do I begin?

Research... coffee
Because everyone has different tastes, you will want to carry a variety of coffee beans and blends. Your customer is going to want to see that you are educated on the different blends and flavors. But how do you choose? Researching the coffee industry is the best way to decide, so we’ve compiled a list of articles offering a chock full of coffee information.

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Columbian Coffee
coffeeThink of Colombian Coffee and the first thing that comes to mind is a poncho-wearing coffee farmer and his beloved mule. That’s because for more than half a century the fictional character, Juan Valdez has been the spokesperson for Colombian Coffee. This goes back to 1959 when the National Federation of Coffee Growers of Colombia coronated Valdez as head honcho, encouraging him to appear in countless ads promoting one of the nation’s largest exports – coffee.

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