Housewares by Sowden is the creation of George J. Sowden, the Leeds-born industrial designer, who has been working in Milan Italy since 1971 where he started his design career with Olivetti and eventually founded his own studio. In 1981 he was a founding member of Memphis, a group of designers, artists and architects whose work defined the post-modern movement. Defying the design trends of the 80’s, Memphis received world-wide recognition for its use of vivid colors, and radical materials compositions.
Now the Sowden studio is producing a signature line with a collection of products having very contemporary Italian style and functionality. Sowden has already produced award winning porcelain designs in the line called SoftBrew. The Sowden influence can be seen in collaborative designs made with Olivetti, Alessi, Bodum, Guzzini, Lorenz, Rancilio, Steelcase, Swatch, Segis, Memphis, IPM, Moulinex, Telecom Italia, Tefal and Pyrex.