Hmmm.. We don't know why, but these coffees and drinks just didn't sell as expected and they are now past their best-buy date. They are now discounted for your benefit!
Coffee roasters always want customers to get the very best possible taste and full flavor of their products. Controlling roasting process parameters and carefully sealed packaging are all part of their efforts. Whether it's a vacuum sealed bag, a sealed tin, or a special single serve container the roaster determines a date when the coffee will still be at peak flavor. Coffee or packaged drinks used beyond their best-buy date are safe to drink, but some of the flavor may be lost. For more information check out definitive statements at the Shelf Life Advice website.