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Lavazza, Italy’s most popular coffee company, pulled together to donate €10 million (about $11 million USD) to healthcare facilities, organizations and vulnerable populations who have been directly affected by the virus.
The Lavazza Group is one of many businesses, organizations, and influential people worldwide to contribute to combating the threat of coronavirus. The team at Lavazza have focused their efforts where the virus hits close to home, in the Piedmont region of Italy. $6.6 million of the donation will support a local coronavirus emergency fund to purchase materials for health care staff and facilities and $3.3 million will go to the Italian non-profit, Specchio dei Tempi, an emergency response organization focusing specifically on natural disasters.
Now more than ever, healthcare professionals who have been on the frontlines of the Coronavirus pandemic and those who’s friends, family, colleagues, and other members of their community who have been affected, need the utmost support from kind-hearted businesses like The Lavazza Group to pull together in this difficult time. Lavazza announced their donation in a short post on their Instagram page, adding “The Group and its entire workforce wish to send a positive message and show solid commitment in the fervent belief that if everyone pulls together, we can get through this emergency back to health and on its feet.”
If you’re feeling touched after reading about Lavazza’s good deeds, remember that you can also donate to organizations to help combat the spread and further threat of the Coronavirus. If you don’t have any supplies to donate, remember that keeping up great hygiene by simply washing your hands and practicing social distancing can go a long way at keeping yourself and others safe from the Coronavirus.