Whole Latte Love Launches Industry's Most Powerful Shopping Catalog

by Ed McGuire Updated: August 4, 2022 3 min read
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ROCHESTER, NY — Whole Latte Love, the leading retailer for espresso machines and coffee in America launched collections of augmented reality enabled product pages, exclusive Flow Control machines, and the Bundler, a visually responsive shopping system that simplifies the most vast catalog of products on the market. These innovations are part of Whole Latte Love's drive to perfect the shopping experience and demystify the coffee industry.

Whole Latte Love has created a growing catalog of 3D scale models for select espresso machines allowing customers to get an in-depth look at a product they're considering and also see what a product would look like in their own home or office space. All models are viewable from any angle and even respond dynamically to different lighting.

A partnership with ECM/Profitec and Dalla Corte allows Whole Latte Love to officially release their collection of Flow Control machines and the Flow Control Device, which is compatible with any E61 group. Flow Control is the next step forward for the industry and the most important innovation since the first prosumer dual boiler machine. Flow Control allows for controlled pre-infusion on any equipped machine, including vibration pump machines and machines with direct water line connections, vastly improving the flavor of an espresso shot by slowly and full saturating the coffee bed. Just as important, Flow Control allows for reduced astringency, bitterness, and dryness, while improving the sweetness and brightness of an espresso shot. Additionally, Flow Control allows customers to get different flavors out of any one coffee, letting them fully explore specialty coffees and re-discover old favorites.

Whole Latte Love has also created the Bundler: a unique system that provides a curated list of relevant products on every product page, streamlining a hulking catalog into individual customizable packages and eliminating the paralysis of choice. All bundle options across the site are chosen by experts and technicians at Whole Latte Love, giving customers a short list of the most relevant options that best complement whatever product they're considering. Bundle options appear on screen when selected and enjoy exclusive discounts that can't be found anywhere else on the store.

"This is the future of shopping for coffee machines in America. We're absolutely committed to providing the best service and the most information for our customers. They deserve nothing less than the best experience they can get, both before and after making a purchase. We couldn't be more proud of our team," — Todd Salzman, VP of Sales and Product Development at Whole Latte Love.

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Whole Latte Love is the largest dedicated retailer of espresso machines on the internet and a noted authority on everything coffee. The company started in 1997 in Rochester, NY, and quickly grew out of a young family’s basement to a large headquarters with multiple warehouses. Today, Whole Latte Love serves millions of customers throughout North America, and it's still 100% family-owned and dedicated to the same level of quality. The company is committed to providing their expert knowledge of all things coffee so that customers can always enjoy the best coffee at home.